What should you as a leader ask yourself frequently (read every week) to make sure you are ahead?

  1. What business are we really in?
  2. Why are we really successful?
  3. Who is our customer really?
  4. What does our customer really need?
  5. If we would start our business today, what would we do?
  6. What technology are we not using or maximising?
  7. What distribution channels are we not using or maximising
  8. What identity do you want people to associate to your business? Who do they become by doing business with you? (Game Changers)
  9. If you were going to create another industry, what would it be?