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Starbucks’ Turnaround

“The equity of the brand is defined by the quality of the coffee, but most importantly, the relationship that the barista has with the customer, and whether or not the customer feels valued, appreciated, and respected” Howard Schultz When Howard Schultz returned as a CEO at Starbucks in 2008, the [...]

You only live once, start where you are, it’s never too late

I’m honored that you stopped to read this, I know you have a busy life. Last summer, a little over 12 months ago, we had just welcomed our second baby daughter to the world So there were nappy changes, nursing and not much sleep It was a magical AND intense [...]

Give value to gain trust and be able to influence

Every day I get messages from people that are automated and where they want me to go to their website or sign up for some program. If I have never heard about them and if I don’t trust them, why should I buy into their message? They clearly have missed [...]

7 Steps to an outstanding employee engagement strategy

Employee engagement strategy if you want to build a company for the long term. Decide (on your goal). You have to give up short term profits for the benefit of the brand long term Figure out the values and culture (use proper time, might be a year, on the values) [...]

There is no secret strategy to success

Have you ever failed? I have, many times. The first time I applied for a job at Google, I didn’t get it. The second time, years later - the year I DID get a job at Google, 2 million people applied and only 0.08% got a job in the company [...]

Live the life you dream of

Yesterday evening I had the great pleasure of being immersed in a conversation with my clients while sipping to a nice cup of tea by the sea at Aker Brygge in Oslo. We discussed the importance of daily habits and rituals and how those eventually add up to become the [...]

What you need to know about digitisation and automatisation of work processes in your company

I had a great discussion with a leading SMB company within their industry about digitisation this week. They said there were so many of their clients who wanted more insights into digitisation and there were so many who claimed to be experts and who didn’t really have the background. Often [...]

The science of happiness

What if you would know how to be and stay happy every day? And what if you could apply this to your company and the people in it? There’s 3 types of happiness: Rock star: chasing the high - this type of happiness is hard to sustain over time Flow: [...]

7 steps to building a company and brand for the long term, by the Fortune 500 retailer, Zappos.

Employee engagement strategy if you want to build a company for the long term. Decide (on your goal). You have to give up short term profits for the benefit of the brand long term Figure out the values and culture (use proper time, might be a year, on the values) [...]

Employee engagement ideas from a Fortune 500 retailer  — delivering happiness to employees

Fortune has ranked the retailer Zappos, owned by Amazon as one of the best companies to work for and Zappos has been on the Fortune 500 list for 5 years. “If you get the culture right, most of the other stuff like great customer service and building a long term [...]

We fight inch by inch, that is how winning is done

If you’re a leader You know that every day is death ground 94% of all companies die before their 10th birthday You are a gladiator You know the longer you play this sport The more likely you’re going to “die”   I honor you I see you I value your [...]

What if you could attract and acquire clients while you are off doing what you love?

Having worked at Microsoft and Google I thought that I knew most of what is to know about digital strategies and how to become a successful and even prefered brand online. In my now 2 years as an entrepreneur I have understood that there are SO many things I don’t [...]